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A weekly read on the signals shaping social, decoded from the comment section - brought to you by Siftsy.

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Your next pitch starts in the comments

Jul 8, 2026

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3 min read

Your next pitch starts in the comments

Why (and how) to make comment sections part of your creative process

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
So you've been asked to analyze the comments...

Jul 1, 2026

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3 min read

So you've been asked to analyze the comments...

What it actually means, and how to do it well.

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How McDonald's fried apple pie return really landed

Jun 25, 2026

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3 min read

How McDonald's fried apple pie return really landed

The comment section's verdict after three decades of anticipation

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How Levi's made getting censored look good

Jun 17, 2026

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3 min read

How Levi's made getting censored look good

18,000 commenters' verdict on one of the most unexpected brand moments of the year.

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
In the comments with: Cameron Blasi

Jun 10, 2026

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2 min read

In the comments with: Cameron Blasi

On social data, the comment section, and what the industry keeps getting wrong

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
When going viral isn't a win

Jun 3, 2026

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2 min read

When going viral isn't a win

What the comment section reveals about engagement vs. affinity

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
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The Signal

A weekly read on what audiences are really saying, and the signals shaping social beneath the surface.

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