A weekly read on the signals shaping social, decoded from the comment section - brought to you by Siftsy.

Featured

Feb 25, 2026

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6 min read

What's next for the comment section?

Here are our 2026 predictions 🔮

Brett Dashevsky, +1

Articles

Aug 5, 2026

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3 min read

You've been reading the wrong comment sections

What social teams are missing outside their own channels

Brett Dashevsky, +1

Jul 29, 2026

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3 min read

The comment section *is* the content

Why the second feed underneath every post is the most underused asset in social

Brett Dashevsky, +1

Jul 22, 2026

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3 min read

Are comment sections the new outbound channel?

How brands are building equity in threads they don't even own

Brett Dashevsky, +1

Jul 15, 2026

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3 min read

Who won the World Cup, according to the comments

We ran the tournament's biggest campaigns through Siftsy - here's what audiences really thought

Brett Dashevsky, +1

Jul 8, 2026

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3 min read

Your next pitch starts in the comments

Why (and how) to make comment sections part of your creative process

Brett Dashevsky, +1

Jul 1, 2026

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3 min read

So you've been asked to analyze the comments...

What it actually means, and how to do it well.

Brett Dashevsky, +1

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