A weekly read on the signals shaping social, decoded from the comment section - brought to you by Siftsy.

Featured

Feb 25, 2026

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6 min read

What's next for the comment section?

Here are our 2026 predictions 🔮

Brett Dashevsky, +1

Articles

Oct 7, 2026

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3 min read

"Mostly positive" isn't an insight

Three phrases that keep showing up in comment reports, and what to write instead

Amy Watts, +1

Sep 30, 2026

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3 min read

Nike's #RushTok campaign, decoded by the comments

Four things the comments told us that the view count didn't

Amy Watts, +1

Sep 23, 2026

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2 min read

Social listening, engagement analytics + comment intelligence are not the same job

Here's what each one actually tells you

Brett Dashevsky, +1

Sep 16, 2026

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3 min read

Apple launched the iPhone Duo - here's how the comments reacted

What 12,000 comments told us about Apple's first foray into foldables

Brett Dashevsky, +1

Sep 9, 2026

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2 min read

Your comment section knows about a PR crisis before you do

The early signs to watch for

Brett Dashevsky, +1

Sep 2, 2026

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2 min read

5 questions every comment analysis should answer

The difference between reading comments and understanding them

Brett Dashevsky, +1

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