A weekly read on the signals shaping social, decoded from the comment section - brought to you by Siftsy.

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Articles

May 27, 2026

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3 min read

Comments are the new SEO

What social teams need to know about comments, search, and AI

Brett Dashevsky, +1

May 20, 2026

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3 min read

How Spotify's comment section *really* feels about that new logo

Hint: it's not what the headlines are saying

Brett Dashevsky, +1

May 13, 2026

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3 min read

The comment section is a PR tool (but most teams aren't using it)

How comms teams can read the room before it becomes a headline

Brett Dashevsky, +1

May 6, 2026

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3 min read

Your social reports are missing half the story

How to turn comment data into decisions that actually matter

Brett Dashevsky, +1

Apr 29, 2026

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3 min read

Want to build community? Start in the comments

How to recognize - and act on - what's already forming there

Brett Dashevsky, +1

Apr 22, 2026

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3 min read

How Liquid I.V.'s April Fools joke became a sell-out product launch

Hint: it's thanks to the comments

Brett Dashevsky, +1

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