"Mostly positive" isn't an insight

Oct 7, 2026

•

3 min read

"Mostly positive" isn't an insight

Three phrases that keep showing up in comment reports, and what to write instead

Amy Watts
Brett Dashevsky
Amy Watts, +1
Nike's #RushTok campaign, decoded by the comments

Sep 30, 2026

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3 min read

Nike's #RushTok campaign, decoded by the comments

Four things the comments told us that the view count didn't

Amy Watts
Brett Dashevsky
Amy Watts, +1
Social listening, engagement analytics + comment intelligence are not the same job

Sep 23, 2026

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2 min read

Social listening, engagement analytics + comment intelligence are not the same job

Here's what each one actually tells you

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Apple launched the iPhone Duo - here's how the comments reacted

Sep 16, 2026

•

3 min read

Apple launched the iPhone Duo - here's how the comments reacted

What 12,000 comments told us about Apple's first foray into foldables

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Your comment section knows about a PR crisis before you do

Sep 9, 2026

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2 min read

Your comment section knows about a PR crisis before you do

The early signs to watch for

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
5 questions every comment analysis should answer

Sep 2, 2026

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2 min read

5 questions every comment analysis should answer

The difference between reading comments and understanding them

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
What went wrong with Instagram's rebrand announcement

Aug 26, 2026

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3 min read

What went wrong with Instagram's rebrand announcement

5.1K comments, analyzed

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Your best product insights are hiding in plain sight

Aug 19, 2026

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4 min read

Your best product insights are hiding in plain sight

Right underneath every post you publish

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
In the comments with: Ariel Leavitt

Aug 12, 2026

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3 min read

In the comments with: Ariel Leavitt

On fandom, fan theories, and what Live Nation is watching for

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
You've been reading the wrong comment sections

Aug 5, 2026

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3 min read

You've been reading the wrong comment sections

What social teams are missing outside their own channels

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
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The Signal

A weekly read on what audiences are really saying, and the signals shaping social beneath the surface.

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