Comments are the new SEO

May 27, 2026

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3 min read

Comments are the new SEO

What social teams need to know about comments, search, and AI

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How Spotify's comment section *really* feels about that new logo

May 20, 2026

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3 min read

How Spotify's comment section *really* feels about that new logo

Hint: it's not what the headlines are saying

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
The comment section is a PR tool (but most teams aren't using it)

May 13, 2026

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3 min read

The comment section is a PR tool (but most teams aren't using it)

How comms teams can read the room before it becomes a headline

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Your social reports are missing half the story

May 6, 2026

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3 min read

Your social reports are missing half the story

How to turn comment data into decisions that actually matter

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Want to build community? Start in the comments

Apr 29, 2026

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3 min read

Want to build community? Start in the comments

How to recognize - and act on - what's already forming there

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How Liquid I.V.'s April Fools joke became a sell-out product launch

Apr 22, 2026

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3 min read

How Liquid I.V.'s April Fools joke became a sell-out product launch

Hint: it's thanks to the comments

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
In the comments with: Danny Gardner

Apr 15, 2026

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7 min read

In the comments with: Danny Gardner

On social data, the comment section, and what the industry keeps getting wrong

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Burger King's comeback, as told by the comments

Apr 8, 2026

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7 min read

Burger King's comeback, as told by the comments

What 77,000 comments reveal about their new social strategy

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Stop sleeping on your competitors' comments

Apr 1, 2026

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6 min read

Stop sleeping on your competitors' comments

How to find the signals your competitors don't know they're sharing 🕵️

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Apple's Gen Z TikTok experiment, analyzed

Mar 25, 2026

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6 min read

Apple's Gen Z TikTok experiment, analyzed

What 17,000 comments told us about Apple's boldest campaign in years 👀

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
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