What went wrong with Instagram's rebrand announcement

Aug 26, 2026

•

3 min read

What went wrong with Instagram's rebrand announcement

5.1K comments, analyzed

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Your best product insights are hiding in plain sight

Aug 19, 2026

•

4 min read

Your best product insights are hiding in plain sight

Right underneath every post you publish

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
In the comments with: Ariel Leavitt

Aug 12, 2026

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3 min read

In the comments with: Ariel Leavitt

On fandom, fan theories, and what Live Nation is watching for

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
You've been reading the wrong comment sections

Aug 5, 2026

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3 min read

You've been reading the wrong comment sections

What social teams are missing outside their own channels

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
The comment section *is* the content

Jul 29, 2026

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3 min read

The comment section *is* the content

Why the second feed underneath every post is the most underused asset in social

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Are comment sections the new outbound channel?

Jul 22, 2026

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3 min read

Are comment sections the new outbound channel?

How brands are building equity in threads they don't even own

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Who won the World Cup, according to the comments

Jul 15, 2026

•

3 min read

Who won the World Cup, according to the comments

We ran the tournament's biggest campaigns through Siftsy - here's what audiences really thought

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Your next pitch starts in the comments

Jul 8, 2026

•

3 min read

Your next pitch starts in the comments

Why (and how) to make comment sections part of your creative process

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
So you've been asked to analyze the comments...

Jul 1, 2026

•

3 min read

So you've been asked to analyze the comments...

What it actually means, and how to do it well.

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How McDonald's fried apple pie return really landed

Jun 25, 2026

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3 min read

How McDonald's fried apple pie return really landed

The comment section's verdict after three decades of anticipation

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
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The Signal

A weekly read on what audiences are really saying, and the signals shaping social beneath the surface.

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