Your next pitch starts in the comments

Jul 8, 2026

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3 min read

Your next pitch starts in the comments

Why (and how) to make comment sections part of your creative process

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
So you've been asked to analyze the comments...

Jul 1, 2026

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3 min read

So you've been asked to analyze the comments...

What it actually means, and how to do it well.

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How McDonald's fried apple pie return really landed

Jun 25, 2026

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3 min read

How McDonald's fried apple pie return really landed

The comment section's verdict after three decades of anticipation

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How Levi's made getting censored look good

Jun 17, 2026

•

3 min read

How Levi's made getting censored look good

18,000 commenters' verdict on one of the most unexpected brand moments of the year.

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
In the comments with: Cameron Blasi

Jun 10, 2026

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2 min read

In the comments with: Cameron Blasi

On social data, the comment section, and what the industry keeps getting wrong

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
When going viral isn't a win

Jun 3, 2026

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2 min read

When going viral isn't a win

What the comment section reveals about engagement vs. affinity

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Comments are the new SEO

May 27, 2026

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3 min read

Comments are the new SEO

What social teams need to know about comments, search, and AI

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
How Spotify's comment section *really* feels about that new logo

May 20, 2026

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3 min read

How Spotify's comment section *really* feels about that new logo

Hint: it's not what the headlines are saying

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
The comment section is a PR tool (but most teams aren't using it)

May 13, 2026

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3 min read

The comment section is a PR tool (but most teams aren't using it)

How comms teams can read the room before it becomes a headline

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Your social reports are missing half the story

May 6, 2026

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3 min read

Your social reports are missing half the story

How to turn comment data into decisions that actually matter

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
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The Signal

A weekly read on what audiences are really saying, and the signals shaping social beneath the surface.

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