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A weekly read on the signals shaping social, decoded from the comment section - brought to you by Siftsy.

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Burger King's comeback, as told by the comments

Apr 8, 2026

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7 min read

Burger King's comeback, as told by the comments

What 77,000 comments reveal about their new social strategy

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Stop sleeping on your competitors' comments

Apr 1, 2026

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6 min read

Stop sleeping on your competitors' comments

How to find the signals your competitors don't know they're sharing 🕵️

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Apple's Gen Z TikTok experiment, analyzed

Mar 25, 2026

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6 min read

Apple's Gen Z TikTok experiment, analyzed

What 17,000 comments told us about Apple's boldest campaign in years 👀

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
You're vetting creators wrong

Mar 18, 2026

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5 min read

You're vetting creators wrong

Why the comment section is your best vetting tool 🔍

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
CEOs, burgers, and comment sections

Mar 11, 2026

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7 min read

CEOs, burgers, and comment sections

How the McDonald's Big Arch video played out in the comments 🍔

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
Comment sections aren't free ad space

Mar 4, 2026

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5 min read

Comment sections aren't free ad space

How brands can show up the right way 💬

Brett Dashevsky
Amy Watts
Brett Dashevsky, +1
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The Signal

A weekly read on what audiences are really saying, and the signals shaping social beneath the surface.

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